Education

Firestone Productions worked with Nashville P.R. company MP&F to do a rebranding campaign for the Department of Labor’s Job Corps program. We shot these high-end spots at centers in California. This was the first rebrand in 50 years of the War on Poverty program that has helped millions of at-risk youth finish their high-school studies, learn a trade and work toward building a career and becoming contributing members of society.

A cut-down of a spot we did as part of the rebranding campaign for the Job Corps program. These commercials were part of a national ad buy on television and online to bring awareness to Job Corps.

When Job Corps was created in the 1960s it was for men only—and trained those men in mostly blue-collar trades. This commercial was designed to show the evolution of the program that has helped so many at risk students over the years. The Department of Labor now trains young men AND women in wind and solar energy, bio-diesel, computer and hybrid technology.

This quick-cutting online ad was a rework of our “Careers Begin Here” campaign rebrand for the Job Corps program. We combined dozens of shots of students we filmed at centers around the country training in dozens of trades. These students aren’t getting ready for jobs—they’re getting ready for careers.

One of the main challenges of doing commercials for Job Corps is finding the right students who can best represent the program. The program dictates we use only real students in their ads. We pride ourselves on casting and nurturing the most outgoing students and directing them to be comfortable and inviting on camera. This “Walk and Talk” campaign features students speaking directly to camera pitching this amazing program that educates, houses and feeds so many deserving young Americans.