Rebranding fashion

Firestone Productions has been involved in shifting Milady’s cosmetology brand from print to the internet.  It was our job to meld an age old business model with a new broadening strategy. Here’s a case study of a unique DVD series we created which combines a documentary feel with a classic training video, “The Edge” touches on inspiration and creativity as much as it does technique.  Click below for further video samples of how we bring high-production to beauty education.

Turning Trends into Money gives stylists tools and tips from fashion expert and TV personality Theodore Leaf to make the most of their business.
Firestone co-created this web-series, Transforming Client Mishaps, with Milady. In a TV friendly format, it shows how to avoid and correct salon pitfalls.
This montage is the payoff to the hybrid film/training video we did for Milady. The theme for the hairstyles was anime, and we projected anime on the models in studio for the final photo shoot.
Part 2 of Milady and Firestone Productions branded experiment on beauty focuses on inspiration.
Milady's Perpectives in Hair Design. Jasmine Gibb's - Braid with Flare
Milady's Perpectives in Hair Design. Jasmine Gibb's - Braid with Flare