Samsung Web Series Case Study
This web-series (and associated TV commercials) was shot on location in Paris and London. Smart & Simple was a series requisitioned by Samsung to sell appliances in Western Europe. The show featured smart solutions to every-day problems encountered by working moms. We wanted the show to feel every bit like something you’d see on HGTV. We created the format, segments, graphics and wrote the show and booked the talent just as we have in the past on original broadcast series. The integrated media series and social campaign ran on Dailymotion and YouTube.