Reflect Beauty Awards—YouTube/IG influencer campaigns

A recent social media campaign we worked on which had Mirror Digital tapping into beauty influencers to create the “Reflect Beauty Awards”. Each influencer picked their favorite products—products that cater to women of color—with manufacturers including Clinique, Anastasia Beverly Hills and Uoma. In this clip, you’ll first see the 1-minute kick-off video we did for YouTube followed by the re-worked and re-formatted version we did for Instagram. Instagram influencers can have a significant impact on brand outreach considering influencers garner more social engagement than the advertising brand’s account.