Job Corps Rebrand Campaign —“Careers Begin Here”
Firestone Productions worked with McNeely, Pigott and Fox to rebrand the esteemed Jobs program. Together we designed a creative overhaul for the Department of Labor national program for the first time in over 50 years. We produced national spots like these, as well as a social media campaign reflecting a new look and feel for the program. Job Corps’ mission is to help young people ages 16 through 24 to improve the quality and satisfaction of their lives through vocational and academic training. Since its inception in 1964 under the Economic Opportunity Act, Job Corps has served more than 1.9 million young people. Job Corps serves approximately 60,000 youths annually at Job Corps Centers throughout the country.