GM Commercial—Pontiac Sonata

While we’ve shot lots of automotive running footage and other car content, this spot was done “down and dirty,” using stock and found footage as well as fast, flashy cutting and great music. A quick turnaround, this was one of those spots that came together in a day to the delight of the client. The Sonata is a mid-size car produced by the South Korean manufacturer Hyundai since 1985. The first generation Sonata, which was introduced in 1985, was a facelifted Hyundai Stellar with an engine upgrade, and was withdrawn from the market in two years due to poor customer reactions. While the original was only sold in South Korea, with limited exports to Canada and New Zealand, the second generation of 1988 was widely exported. While we’ve shot lots of automotive running footage and other car content, this spot was done “down and dirty,” using stock and found footage as well as fast, flashy cutting and great music. A quick turnaround, this was one of those spots that came together in a day to the delight of the client. The Sonata is a mid-size car produced by the South Korean manufacturer Hyundai since 1985. The first generation Sonata, which was introduced in 1985, was a facelifted Hyundai Stellar with an engine upgrade, and was withdrawn from the market in two years due to poor customer reactions. While the original was only sold in South Korea, with limited exports to Canada and New Zealand, the second generation of 1988 was widely exported.