American Heart Association—Survivor

American Heart Association—“A Matter of Perspective”

During a routine pediatric visit, 10-year-old Alec and his family found out that he had a rare congenital heart defect. We called this video “A Matter of Perspective,” zeroing in on how kids see everything differently from adults in this effective fundraising video for the American Heart Association. While his parents worried about whether he would live, Alec worried about whether he could play, as he awaited open heart surgery. This fundraising video has been one of AHA’s most effective—and it is also, fortunately, a story with a happy ending.