American Heart Assoc. Social Media Campaign—Wendi McLendon-Covey

In order to give a boost to a unique American Heart Association PSA starring Reno 911’s Wendi McLendon-Covey, we created a series of behind the scenes videos for social media for this “info-comedy” La La Land inspired PSA. The concept of the PSA, a spoof on the Oscars and La La Land, is designed to encourage people to learn Hands Only CPR. The entertaining and informative PSA itself can be found here.