Augie’s Quest—ALS Explainer

Here’s perhaps the best possible use of an explainer video. Fundraising reps—not doctors, were finding themselves using their precious minutes explaining to potential donors what ALS is, rather how their donation dollars work. In less than two and half minutes, this video covers the basic workings of the devastating disease. With this important understanding out of the way, reps are freed up use their time building rapports and getting people to write checks. Using a combination of original and stock graphics with After Effects, we designed and built this video for a company that, through events, partnerships and fundraising activities around the globe is driving success by funding cutting edge ALS research at the ALS Therapy Development Institute.