Case Study

Smart & Simple Original Branded web-series

In this case study you’ll see how Firestone Productions and Omelet LA went about creating an original web-series for Samsung.  Samsung wanted to improve their appliance sales in western Europe, so we created and shot this hosted series in London and Paris. Using strategic branding, the show appeals to young mothers and working women–lifestyle programming like you might see on HGTV or OWN–with targeted messaging.

This promo ran on Facebook to draw eyeballs for our original series Smart & Simple.
Episode from the web series we did for Samsung and shot in London. Like a Discovery, OWN or HGTV home/life-style show, it features fast simple and fun solutions to every day problems. This episode is on the
Smart & Simple Web-series-

Rebranding fashion

Firestone Productions has been involved in shifting Milady’s cosmetology brand from print to the internet.  It was our job to meld an age old business model with a new broadening strategy. Here’s a case study of a unique DVD series we created which combines a documentary feel with a classic training video, “The Edge” touches on inspiration and creativity as much as it does technique.  Click below for further video samples of how we bring high-production to beauty education.

Turning Trends into Money gives stylists tools and tips from fashion expert and TV personality Theodore Leaf to make the most of their business.
Firestone co-created this web-series, Transforming Client Mishaps, with Milady. In a TV friendly format, it shows how to avoid and correct salon pitfalls.
This montage is the payoff to the hybrid film/training video we did for Milady. The theme for the hairstyles was anime, and we projected anime on the models in studio for the final photo shoot.
Part 2 of Milady and Firestone Productions branded experiment on beauty focuses on inspiration.
Milady's Perpectives in Hair Design. Jasmine Gibb's - Braid with Flare
Theodore Leaf's Best Blow Out. Milady's Perspectives in Hair Design series gives students a look into hair techniques real pros are working on.

Cause marketing with star power

Hollywood’s leading cause marketing organization matches major stars with causes.  Firestone Productions has done dozens of celebrity PSAs and long form projects with EIF, as  well as  for QVC, Live Earth and many others, providing creative-to-post solutions.

Our creative experience from working with top agencies combines with years of working on shows like Entertainment Tonight, Extra and  doing behind the scenes on major films to make us comfortable doing great work in high pressure situations with major stars.

A montage of some of the celebrity spots we've done including Eva Longoria, Mandy Moore, Julianne Moore, Meg Ryan, Heidi Klum, Goldie Hawn and others.
We shot this spot at Smashbox studios in Los Angeles in 30 minutes on their main stage.
This dramatic PSA features Goldie Hawn, Kate Hudson, Meg Ryan, Sheryl Crow, Tipper Gore among others.
We shot this commercial for Heidi Klum's jewelry line for QVC.
Firestone Productions shot this PSA with the former VP in New York as part of the Live Earth concert series.
Recent PSA for breast cancer awareness we post-produced. Shot on the set of Up All Night.

Burn Notice-Covert Ops-2 minute highlight package

Seven online missions in 2.5 mins. Bad guys want to rob a casino in Vegas. It’s your job to stop them. For this first person game–a branded venture between USA and Hyundai we did it all. Stunt driving, running footage, green screen, gaming elements…all production soup to nuts.

Covert Ops Mission 1
Covert Ops Mission 2
Covert Ops Mission 3
Covert Ops Mission 4
Covert Ops Mission 5
Covert Ops Mission 7

Microsoft Meet Your Match-Liz

Firestone Productions was responsible for the casting, locations and all production of this series of three camera HD shoots for the Windows 8 phone. Shot in Santa Monica.